Explore insights from this broker-focused webinar led by Tom Flavin, Vice President of Sales and Business Development at PrestigePEO. Learn how to identify mid-market PEO opportunities, position the conversation effectively, and recognize the qualities of a strong PEO partner to better serve your clients.
During the webinar session, Tom covered:
- Defining the mid-market opportunity and the characteristics that can signal a strong PEO fit
- Identifying the right referrals, including clients facing benefits cost pressures, multi-state compliance challenges, rapid growth, or stretched HR resources
- Where the PEO value proposition is strongest, from benefits and compliance to technology, risk management, and HR support
- Positioning the PEO conversation while preserving the broker’s trusted advisory role and addressing common client concerns
- What to look for in a mid-market PEO partner, including specialized service, implementation capabilities, technology, benefits flexibility, and ongoing support
